Blog Posts Written by D. F. Lovett — D. F. Lovett's Website

D. F. Lovett's Website

The Writing of D. F. Lovett

Posts in Content

On SEO and Sports Illustrated’s Forthcoming Winter of Discontent

On SEO and Sports Illustrated’s Forthcoming Winter of Discontent

A quick look at why the Sports Illustrated scheme will fail to optimize anything for search engines.

Content, SEODavid LovettOctober 6, 2019Sports Illustrated, TheMaven, Deadspin, Content, Discontent, SEO

5 Cold Takes on the North Face Wikipedia Debacle

5 Cold Takes on the North Face Wikipedia Debacle

A view of the North Face Leo Burnett Wikipedia debacle, considered through the lens of an SEO professional.

Content, SEODavid LovettSeptember 21, 2019Wikipedia, North Face, SEO, Marketing, Content

Redefining SEO, with Deadpool and Candy

Redefining SEO, with Deadpool and Candy

On a collaboration between Trolli, Deadpool, and Periscope, during which I did the worst SEO possible. And why.

SEO, Writing, ContentDavid LovettOctober 14, 2018Deadpool, Movies, Candy, SEO, Search Engine Optimization

Regarding Elegant Variation and the Question of Content

Regarding Elegant Variation and the Question of Content

What would H. W. Fowler say about too much content?

ContentDavid LovettAugust 23, 2017Elegant Variation, Inelegant Variation, Content, Content Marketing, Bryan Garner, Ben Yagoda, H. W. Fowler, Semantic Satiation

Semantic Satiation and the Problem with Content

Semantic Satiation and the Problem with Content

Whether content is king or queen or duke, we should consider saying it less.

Literature, SEO, ContentDavid LovettAugust 17, 2017Content, Content Marketing, Raymond Carver, The Moonborn, Keyword Saturation, SEO, Creatives, Semantic Satiation